Our colors takes advantage of our existing strong association with black. A shift to more white and grey let’s us embrace a lighter feel. We also have our classic orange to add focus on important moments.
BLACK AND WHITE
Our primary colors are Black and White.
Black
RGB: 13, 13, 15
CMYK: 84, 74, 61, 90
HEX: #0D0D0F
PMS: Black 6 C
White
RGB: 255, 255, 255
CMYK:
HEX: #FFFFFF
PMS: White
GREY
Our secondary color is grey.
Grey
RGB: 235, 235, 235
CMYK:9, 7, 7, 0
HEX: #EBEBEB
PMS: Cool Gray 1 C
Orange
Our highlight color is Orange. It is closely linked to the history of our brand. If we are black and white on the outside, we are orange on the inside.
Orange
RGB: 255, 60, 0
CMYK: 0, 84, 94, 0
HEX: #FF3C00
PMS: 1655 C
